ROLE 

Facebook Ads Account Manager 

(Remote work, great training opportunities, & potential for quick promotion)

Please review this short video that gives you a behind-the-scenes look of your potential day-to-day role at our company.

OVERVIEW

Do you follow Sam Ovens, Ryan Deiss / DigitalMarketer, Frank Kern, or Dan Henry to stay up-to-date on FB ad trends?

Are you an analytical person who loves to geek out over spreadsheets?

Have you tried the "one wo/man band agency" but tired of chasing clients?

Would rather focus on building FB ad campaigns with the full support of a TEAM to to help you execute your ideas?

This is the opportunity for you.

We are looking for a growth-oriented Facebook Ads Specialist to join our team to take over managing a few of our client ad accounts.

WHO ARE WE?

We are US company with a small, fully-remote team that manages FB ads for a handful of online businesses that spend anywhere from $3000-$5000/mo to $15,000-$30,000/mo.

We are responsible for the ad copy, media (images and video), landing pages, and CRM integration.

We work as a team, spanning across Western Europe to South-East Asia, to create these assets and build campaigns together.

ABOUT THE ROLE

We need someone who is enthusiastic, hard-working, highly organized and problem-solving to do work on building and managing paid ad strategies for our clients.

This fully remote role is a great opportunity for someone to really develop and progress their marketing skills and take on more responsibility as we grow.

You’ll have the opportunity to get involved in everything from strategy, building the ads, some landing page creation, and knowing you have a real impact on our clients' businesses.

The initial 90 days, at 40 hours per week, is $700-1200 USD per month (based on experience) plus a $300 bonus if you complete the probationary period. There are also lots of opportunities for bonuses and promotions with a clearly defined path for you to get there.

Full support will be provided when you first start working with us, including training in how to do each thing you work on.

As being part of a remote team, you will need a reliable internet connection, a distraction-free work environment, a computer, and a web camera to attend daily meetings during European daytime hours.

WHO ARE YOU?

We are accepting any experience level marketer with a minimum of 6 months of experience managing paid traffic in past roles.

The ideal candidate has worked directly under a senior advertiser in the past and/or has been the primary person in developing FB ad campaigns and executing the plan. 

This is suitable for someone with a HIGH attention to detail, hard-working, who really wants to grow their skills as an advertiser, prove themselves and take on more responsibility.

Every single one of our past ads managers who come into the company have felt like they moved from a "big fish in a small pond" to the "little fish in an ocean."

You’ll be learning a lot - even if you have prior experience. You won’t ever be comfortable just coasting along. This is a demanding role, with tons of support to help you improve your skills.

You will be expected to take responsibility for studying advertising techniques to improve your skills every day.

You will have access to dozens of top-of-the-line online training courses (like Billy Gene's School of Genius), online communities of other advertisers, and the chance to actually do the work, make some mistakes and learn from experience while getting paid for every bit along the way.

The role involves working with me, Bunty SomRoy, Owner and Head Marketing Strategist.

If you had been working for us in the last couple of weeks these are a sample of some of the tasks you would have done:

  • Coming up with a plan to scale an account from $15k/mo to $30k/month
  • Use Promo to come up with 3-5 video creatives
  • Figure out what YouTube videos we can convert into ads from a client's YouTube channel
  • Coordinate with our graphic designer to produce 5-10 image creatives
  • Coordinate with our copywriter to create 3-5 ad hooks
  • Writing out a step-by-step training process to determine if a campaign suffers from audience overlap
  • Set up a new landing page that we are driving ads to
  • Ensuring a client's FB Business Manager is set up properly
  • Ensuring Standard Events are installed to track KPIs
  • Troubleshooting why a pixel event wasn't firing correctly
  • Checked, double checked and triple checked every step of an automated funnel to make sure it’s working properly

Tasks will be set up in our project management system, Asana, and need to be ticked off in there so we can keep track of what has been done.

There are constant discussions in Slack when getting advice/revisions for what you're doing with other advertisers.

We have detailed processes written up for how to do some of these jobs, and others need figuring out. 

Whenever there is a task that involves figuring something out you will be expected to study how to do it, come up with options and get approval before implementing it.

THE WINS FOR THIS ROLE LOOK LIKE

Tasks will be set up in our project management system, Asana, and need to be ticked off in there so we can keep track of what has been done.

1. Facebook ad campaign construction and maintenance

  1. 1
    Know the SOPs inside and out for building campaigns to specifications
  2. 2
    Able to take verbal and written direction from Senior Advertisers and translate into a properly set up campaign meeting specifications.
  3. 3
    Develop and maintain a complete knowledge of (ever-changing) Facebook tools for building campaigns, audiences, conversion tracking, and other tools used in delivering results for customers.

2. Facebook ad analysis

  1. 1
    Complete understanding of all available numbers in the Facebook Ads Manager dashboard.
  2. 2
    Mastery of interpreting numbers as it relates to real-world traffic flows in a campaign.
  3. 3
    Ability to spot problem areas in a campaign and bring them to our attention while presenting your own research and solutions on what to do.
  4. 4
    HIGH reliability and attention to your campaigns under management.

3. Organized Team Player

  1. 1
    Able to prioritize and execute tasks independently without dropping any balls.
  2. 2
    Clear written communicator.
  3. 3
    Clear video communicator.
  4. 4
    Document task outcomes and work done to keep the team in the loop
  5. 5
    Over-communicate work-in-progress
  6. 6
    Be responsive and available in Slack

WHAT IN IT FOR YOU?

  1. 1
    Create high-level FB ad strategies that directly impact the success or failure of a marketing campaign => You'll be responsible for spending the clients' dollars!
  2. 2
    Receive team-support to execute your ideas so that you can move quickly in building, launching, and managing campaigns.
  3. 3
    Get training to level-up your existing knowledge. This role is meant for someone who is hungry and regularly learns on their own even outside the job. FB Ads changes quite a bit and you'd be expected to keep up with the trends.
  4. 4
    Have Autonomy in your role. You'll be working closely with me, the owner and head strategist, and your opinions will be greatly taken into consideration as we navigate the digital marketing landscape. At no point this role will be a "do what you're told" but rather "let's observe the best way to move forward together." You'll be expected to bring projects to 100% without supervision or guidance at the end of the probationary period.
  5. 5
    High Growth Potential => Aside from ads management and strategy, if your company contributions are more valued at a higher level, then your time would better spent as a director. We'd then be looking for your replacement while you moved up.
  6. 6
    Your work-life balance is taken seriously, which means you will not be required to work weekends or middle of the night hours "for the client's sake." You are expected to close your laptop at the end of the day so you can have a personal life without your mobile buzzing with notifications.
  7. 7
    Work with helpful team members => you'll be exposed to a team from different cultural backgrounds with different experiences. We all work to understand each other and foster a community inside the workplace. Team members are encouraged to get to know each other and spend time on 1-on-1's to better understand how to work together.

AVAILABILITY / HOURS

The team is based across Western Europe to South-East Asia and you'll be required to coordinate with them on a Monday to Friday basis.

We need someone who can commit to start their work day between 6am-9am EET and be available for an 8-10 hour period (with a 2 hour meal break).

Lastly, we have daily all-hands meetings at 10am EET for approximately 1 hour that you'll be required to attend.

COMPENSATION

This is a full-time, 40 hours per week position @ $700-$1,200 USD per month for the first 3 months, based on experience.

You'll receive a $300 bonus at the end of this period upon reaching targets and completing the probationary period.

INTERVIEW PROCESS DETAILS

Our interview process is designed to allow you to demonstrate your expertise and skill level through a few tests.

HOW TO APPLY

MAKE SURE YOU FOLLOW THESE STEPS EXACTLY.

Want to join our team? The first step is a simple assessment so we can get an idea of your current level.

Take the FB Ads Account Manager Assessment Here

I look forward to hearing from you.

Bunty

Owner and Head Marketing Strategist